Time will tell if the latest
attempts by Nokia & Windows to resurrect their failed mobile businesses will
pass the volume test. Nokia’s latest internet inclusive data bundle package of R59.99
is 1c lower than the BlackBerry (BB) data bundle cost. Both packages exclude
large data file downloads and are essentially perfect for live streaming or
browsing if the 3G network connection is working optimally. Thus the decision
if excluding the sublime iPhone or multitude of Android offerings is a
combination of hardware, software and apps. Nokia & Windows have done everything
to become relevant again while it appears RIM has done everything to become irrelevant!
Both OSs are propriety with
Windows 8 (W8) rolling out exclusively on touch devices already while RIM
recently announced OS 10 will be touch screen only. W8 has progressed leaps
& bounds in the right direction from a user ability perspective and should
give the established players a hard time. The jury is still undecided if OS 10
will be RIM’s knight in shining armour but “leaked” news reports and dev
reports point to an OS with enough tricks to keep RIM in the game.
On the hardware front Nokia has essentially
redesigned its complete offering after the disastrous partnership with Symbian.
The new devices are sleek as expected but remain a step behind the leading
touchscreen devices. The BB 10 devices if common sense prevails should resemble
the Samsung Galaxy devices. But we’ll have to wait and see.
On the app front both Nokia &
BB are lagging the competition by a long stretch. Some commentators are suggesting
BB OS 10 appears to be better than W8 for Apps but again proof will be in the
pudding when OS 10 hits the streets.
With competition heating up,
consumers will bet with their wallets and given SA’s relatively high broadband
costs Nokia & BB could still be the primary consideration set for upgrades
or new mobile device purchases.